On February 17, as part of the Master in Arts Management and Administration (MAMA) at SDA Bocconi, we had the opportunity to share the history, identity and cultural and social value of the Ipogeo dei Cristallini and Rione Sanità.
Together with Professor Andrea Rurale, director of the Master, we explored the role of territorial and place branding, exploring how unique places can transform into authentic cultural, economic and social assets.
A dialogue enriched by the participation of the Catacombs of Naples and Concettina ai Tre Santi, with whom we explored the deep connection between culture, entrepreneurship and territorial identity. We discussed how enhancing heritage does not only mean preserving historical memory, but also creating concrete opportunities for the community, promoting inclusion, social cohesion and sustainable development.
Thanks to Professor Andrea Rurale for the invitation and for giving us the opportunity to bring this experience into the classroom, opening a discussion between culture, territory and innovation.
